Service

NEW YORK (AP) — Fox News Media is getting into another rough-and-tumble world — the weather.

Co-anchor and meteorologist Jason Frazer rehearses on the Fox Weather set at News Corporation headquarters in New York, Wednesday, Oct. 20, 2021. Fox Weather, a free streaming service and app, will launch on Monday. (AP Photo/Richard Drew) © Provided by Associated Press Co-anchor and meteorologist Jason Frazer rehearses on the Fox Weather set at News Corporation headquarters in New York, Wednesday, Oct. 20, 2021. Fox Weather, a free streaming service and app, will launch on Monday. (AP Photo/Richard Drew) Co-anchor and meteorologist Britta Merwin rehearses on the Fox Weather set,at News Corporation headquarters in New York, Wednesday, Oct. 20, 2021. Fox Weather, a free streaming service and app, will launch on Monday. (AP Photo/Richard Drew) © Provided by Associated Press Co-anchor and meteorologist Britta Merwin rehearses on the Fox Weather set,at News Corporation headquarters in New York, Wednesday, Oct. 20, 2021. Fox Weather, a free streaming service and app, will launch on Monday. (AP Photo/Richard Drew)

The company is launching Fox Weather, a free streaming service and app that it expects will be used most frequently by customers on their mobile devices.

Loading...

Load Error

In preparation for the Monday start, Fox has been building a staff, plucking personnel from The Weather Channel and markets in New York, Houston, Phoenix, Miami, Charlotte, North Carolina, and elsewhere.

Advances in weather technology and interest created by climate change and more powerful storms has made weather news a popular area in which to invest, experts say.

“It's all we talk about,” said Sharri Berg, Fox Weather president. “We might as well build a platform for it.”

Fox Weather is moving into a market dominated by long-time players like The Weather Channel and AccuWeather — both of whom have been busy building their own new products — as well as aggressive niche players.

When Berg scrolls through weather apps, she said she sees many specialty services that concentrate on things like surf conditions or wind. Besides convenience and clarity, Berg said one of Fox's chief selling points will be offering a single destination for people to get many things — local forecasts (with 3-D radar), severe weather warnings, weather-related news stories and a video stream that operates like a traditional TV network.

Meteorologist Stephen Morgan rehearses on the Fox Weather set at News Corporation headquarters in New York, Wednesday, Oct. 20, 2021. Fox Weather, a free streaming service and app, will launch on Monday. (AP Photo/Richard Drew) © Provided by Associated Press Meteorologist Stephen Morgan rehearses on the Fox Weather set at News Corporation headquarters in New York, Wednesday, Oct. 20, 2021. Fox Weather, a free streaming service and app, will launch on Monday. (AP Photo/Richard Drew)

“It's not so much reinventing the way you tell the weather story, it's just improving upon it,” said Steve Baron, Fox Weather senior vice president for digital products and strategy.

Byron Allen, owner of The Weather Channel, sounded almost giddy at the prospect of another challenger.


Video: Netflix stock rise is not sustainable, MoffettNathanson founding partner says (CNBC)

Netflix stock rise is not sustainable, MoffettNathanson founding partner says > CNBC See more videos "> See more videos > > > > > What to watch next
  • Viaduct collapses in Poland Viaduct collapses in Poland>

    Viaduct collapses in Poland

    Reuters Logo Reuters
  • 'The Justice Department will act': Garland announces initiative fight redlining 'The Justice Department will act': Garland announces initiative fight redlining>

    'The Justice Department will act': Garland announces initiative fight redlining

    MSNBC Logo MSNBC
  • Biden's CNN town hall was 'shocking': Tammy Bruce Biden's CNN town hall was 'shocking': Tammy Bruce>

    Biden's CNN town hall was 'shocking': Tammy Bruce

    FOX News Logo FOX News
  • 'There's nothing that I don't think can not be cut': Rep. Jim Clyburn on spending bill negotiations 'There's nothing that I don't think can not be cut': Rep. Jim Clyburn on spending bill negotiations>

    'There's nothing that I don't think can not be cut': Rep. Jim Clyburn on spending bill negotiations

    MSNBC Logo MSNBC
  • White House working to clear supply chain backlog White House working to clear supply chain backlog>

    White House working to clear supply chain backlog

    FOX News Logo FOX News
  • Larry Kudlow: The ‘big snoop’ is the worst of a million bad ideas by Democrats Larry Kudlow: The ‘big snoop’ is the worst of a million bad ideas by Democrats>

    Larry Kudlow: The ‘big snoop’ is the worst of a million bad ideas by Democrats

    FOX News Logo FOX News
  • 'My heart is broken': Alec Baldwin releases statement on prop gun death 'My heart is broken': Alec Baldwin releases statement on prop gun death>

    'My heart is broken': Alec Baldwin releases statement on prop gun death

    MSNBC Logo MSNBC
  • Sen. Dan Sullivan: Taiwan is the ‘frontline of tyranny versus freedom’ Sen. Dan Sullivan: Taiwan is the ‘frontline of tyranny versus freedom’>

    Sen. Dan Sullivan: Taiwan is the ‘frontline of tyranny versus freedom’

    FOX News Logo FOX News
  • Tammy Bruce: It's as though Biden doesn't know he's president Tammy Bruce: It's as though Biden doesn't know he's president>

    Tammy Bruce: It's as though Biden doesn't know he's president

    FOX News Logo FOX News
  • Family attorney pressed on what Laundrie told parents about Petito Family attorney pressed on what Laundrie told parents about Petito>

    Family attorney pressed on what Laundrie told parents about Petito

    CNN Logo CNN
  • See Joe Biden’s ‘Imaginary Jetpack’ And Other Memes From The President’s CNN Town Hall See Joe Biden’s ‘Imaginary Jetpack’ And Other Memes From The President’s CNN Town Hall>

    See Joe Biden’s ‘Imaginary Jetpack’ And Other Memes From The President’s CNN Town Hall

    Newsweek Logo Newsweek
  • Ali Vitali on infrastructure talks: 'There's a momentum that hasn't been here before' Ali Vitali on infrastructure talks: 'There's a momentum that hasn't been here before'>

    Ali Vitali on infrastructure talks: 'There's a momentum that hasn't been here before'

    MSNBC Logo MSNBC
  • West Virginians share what they think about Sen. Manchin West Virginians share what they think about Sen. Manchin>

    West Virginians share what they think about Sen. Manchin

    MSNBC Logo MSNBC
  • Steve Kornacki previews Virginia governor's race as polls tighten Steve Kornacki previews Virginia governor's race as polls tighten>

    Steve Kornacki previews Virginia governor's race as polls tighten

    MSNBC Logo MSNBC
  • Yemenis who fled Marib fighting await help Yemenis who fled Marib fighting await help>

    Yemenis who fled Marib fighting await help

    Reuters Logo Reuters
  • Vice President Harris campaigns for McAuliffe in Virginia Vice President Harris campaigns for McAuliffe in Virginia>

    Vice President Harris campaigns for McAuliffe in Virginia

    CBS News Logo CBS News
> > > > >
  • Viaduct collapses in Poland Viaduct collapses in Poland> Viaduct collapses in Poland Eyewitness video shows viaduct collapsing in Koszalin. Video credit: GRZEGORZ KLUGOWSKI Reuters Logo Reuters
  • 'The Justice Department will act': Garland announces initiative fight redlining 'The Justice Department will act': Garland announces initiative fight redlining> 'The Justice Department will act': Garland announces initiative fight redlining To combat lending discrimination in the United States, Attorney General Merrick Garland announced a new Department of Justice initiative to stop redlining. Garland said that when people are discriminated against, "their ability to share in our nation's prosperity is all but eliminated." MSNBC Logo MSNBC
  • Biden's CNN town hall was 'shocking': Tammy Bruce Biden's CNN town hall was 'shocking': Tammy Bruce> Biden's CNN town hall was 'shocking': Tammy Bruce Fox News contributor Tammy Bruce compares Biden's performance as president to that of Trump. FOX News Logo FOX News
UP NEXT UP NEXT